The word “K’UYCHI” means “rainbow” in Quechua (language of the Inca Empire), and it was supported by a pastel colorful palette to give the brand a fun and euphoric personality.
The brand is inspired by the 90’s fashion, which attributes by the groovy handmade illustrations that reflect movement to provide an extravagant sense of style, combined with the elegance of a clean serif type used for the logo.
Photography by Adrian Espinosa
