An irregular outlined serif font was selected for the logo to evoke a premium, handcrafted aesthetic. The logo prominently features a hand-drawn sunflower, highlighting the brand's key ingredient—sunflower oil—which is lovingly incorporated into every product.The color palette is inspired by the original ingredients, incorporating earthy tones that create a high contrasting visual harmony.
The main ingredients were reimagined and synthetized as foundation of the visual identity, embracing an organic and natural aesthetic. Overlapping organic shapes were illustrated to symbolize integrity and craftsmanship while composing an abstract representation of the Peruvian jungle.
5 additional packaging versions were designed in different color variations according to the muesli flavors: blueberry, mango, aguaymanto, pineapple and nuts.
