Re-branding for RUNAQ

RUNAQ is a Peruvian brand featuring organic tea leaves, among other national products, grown from Yungas of Huayopata, in the city of Cusco. The brand promotes health and commitment to the environment through all natural high-quality products. RUNAQ supports the small farmers community of Cusco through the commercialization of their crops.

Collaborators:

Micaela Sato (Social media graphics, packaging, simulations, UX/UI web design)

Brandon Ramirez (Illustrations, video, logo design)

Josie Berrospi (Packaging, simulations, social media graphics)

The color palette is inspired by the rich flora and fauna of the Yungas of Huayopata, complemented by a blend of rounded serif and sans serif typography to create a warm and inviting personality.

RUNAQ means "for the people" in Quechua (main language of the Inca Empire), which stands for the healthy lifestyle the brand provides for the consumers as well as for the producers.

Handmade, detailed illustrations were implemented to capture that organic/imperfect essence that RUNAQ represents, featuring each one of its key ingredients.

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