The logo reflects this idea by emphasizing the music beat through the letter "i," using a bold serif font that conveys both dynamism and accessibility.
Layered textures and bold color tones were combined to create a disruptive, futuristic aesthetic. The social media graphics visually embody the concept of being "abducted" by music, experimenting with scale, contrast, typography, and gravity. These visuals are paired with underground music to enhance the immersive experience for the audience.
