The logo incorporates a serif typeface to maintain a timeless elegance. Meanwhile, the elongated stroke of the letter "E" extends to the border, seamlessly connecting the other letters—honoring the union between the mountain peaks that run along the world's largest mountain range: The Andes. A dark toned color palette was implemented to achieve a luxury look along with a bright orange color to create contrast.
The photo styling embraces high contrast and low exposure to preserve a sophisticated, mysterious elegance.
Graphic patterns were created, inspired in traditional Andean textiles, featuring abstract geometric forms in vibrant colors generating high contrast between each tone.
